Meet The Owner

The Demure Collection

Meet The Owner - Rupinder Singh, CEO

-Circa Forever.-

The Demure Collection was founded and created in 2019 by Rupinder Singh "Rusi" in New York City. Using her extensive experience and background in Fashion, Image Consulting, and celebrity styling she has decided it was time to take her experience and expertise to the next level. 

"I believe there is a need, a desire still, to hold onto the revering qualities of demureness. Within each woman lies the true essence of femininity, grace and "je ne se sais quoi" that is brought into the world with fashion." 


The Demure Collection is about distinction, sophistication and timeless fashion. We curate stylish looks for the classic, the trendsetter and the bold woman. We offer  pieces that are fashionable, affordable and sold in limited quantities. Our products are have been seen in Vogue Magazine, TV and Major Department stores.  They are styled for you to be who you are, and no other. 


 So what are you waiting for? Start shopping online today and find out more about what makes us so demure.