Meet The Owner

The Demure Collection

Circa Forever

The Demure Collection was founded by Rupinder Singh "Rusi" in 2019 in New York City. With a background in Fashion and Image Consulting, and celebrity styling she has decided it was time to take her experience and expertise to the next level. 

Devoted to offering her clients supreme client service, she is determined to deliver the same to shoppers around the world. 


The Demure Collection is about distinction, sophistication and timeless fashion. We curate stylish looks for the classic, the trendsetter and the bold woman. We offer  pieces that are fashionable, affordable and sold in limited quantities. Our products are have been seen in Vogue Magazine, TV and Major Department stores.  They are styled for you to be who you are, and no other. 


 So what are you waiting for? Start shopping online today and find out more about what makes us so demure.